CHRISTMAS ART CORRIDOR

Design: Hungjen Wu

Visual Identity, Poster

2020
The Christmas Art Corridor, where the everyday setting of the Taiwan Tech design department and the spirit of Christmas come together in a seasonal showcase of creative work. This collaboration not only brings festive imagination into the academic space, but also invites students and visitors to connect the act of design with the emotions and rituals that define the holiday season. The result is a campus environment that glows with both celebration and reflection, leaving a warm and lasting impression in the minds of all who pass through.

The key visual takes its cue from the spatial rhythm of the corridor and the kanji "回", which evokes both movement and enclosure. A gradient of red-toned ribbons traces the turning path of the walkway, guiding the eye inward. As the ribbon spirals, it gradually folds into a sculptural Christmas gift placed at the center, serving as an abstract emblem of warmth, celebration, and festive spirit. The visual transforms the corridor into a space of gentle anticipation, where everyday structure gives way to seasonal wonder.
聖誕藝術迴廊，是一場將台科設計系日常空間與聖誕節精神交織而成的季節性創作展覽。此次展出不僅為校園帶來節慶的想像力，也邀請學生與訪客一同思考設計如何與節日所承載的情感與儀式產生連結。這樣的合作，使校園成為一處同時蘊含慶祝與沈思的空間，並在每一位穿越者心中留下溫暖而深刻的印象。

主視覺取材自設計系回廊的空間節奏與 「回」 字意象，象徵著環繞與流動。多種紅色調的緞帶沿著廊道的轉折路徑盤旋，引導視線向內聚焦。隨著緞帶蜿蜒展開，最終於中心處收束成一份具雕塑感的聖誕禮物，象徵溫暖、節慶與節日氛圍。整體視覺將日常的廊道轉化為一處柔和而充滿期待的場域，使日常結構蘊含季節的想像與歡愉。