SIP & SPARK: AWAKEN

Design: Hungjen Wu

Branding, Package Design

2024
Taiwan is a place where inspiration moves quietly. It passes through shaded arcades, lingers in the stillness of afternoon rain, and surfaces in the clarity of a well-made drink. Sip & Spark is a canned black coffee that channels this quiet energy. Made with high-altitude Alishan beans, natural spring water, and a hint of peppermint, it delivers a clean, cooling experience that refreshes the senses and refocuses the mind. This isn’t a drink meant to jolt you awake. It’s one that helps you return to yourself, adjusting your rhythm one sip at a time.

Drawn from the textures of everyday life in contemporary Taiwan, Sip & Spark blends tradition with clarity in a form shaped for the present. The depth of roasted beans meets the brightness of mint, creating a balanced tension between warmth and sharpness. It’s coffee, reimagined as a moment of presence in motion.

The visual identity follows this same thinking. A black base sets the tone for calm and focus. Bold typography brings a sense of presence. Mint green accents suggest freshness and direction. It’s a design that doesn’t compete for attention. It invites it. In a fast-moving world, Sip & Spark offers a pause that feels grounded, intentional, and unmistakably rooted in Taiwan.
台灣是一座靈感靜靜流動的島嶼，靜藏在老街騎樓的陰影中、午後細雨的間歇裡，也存在於一罐風味純淨、清新的飲品之中。Sip & Spark 是一款罐裝黑咖啡，選用高海拔阿里山咖啡豆、天然山泉水，並加入一抹薄荷香氣，帶來一種清涼而不刺激的感官體驗，讓味覺煥然一新，思緒自然聚焦。這不是一款用來強行提神的咖啡，而是一種讓你重回節奏、回到狀態的日常 reset。

Sip & Spark 根植於台灣當代生活的日常節奏，將傳統風味與清晰感受融合，轉化為適合現代生活的飲用形式。烘焙咖啡的深度與薄荷的清新形成微妙平衡，溫潤與明亮在每一口之間交錯。這不僅是一罐咖啡，更是一段行進中的清醒時刻。

品牌視覺語言延續這樣的哲學：以黑色作為基底，象徵冷靜與聚焦；粗體字體帶出存在感；薄荷綠點綴則引導出清爽與方向感。這樣的設計不張揚，卻有力量。在快速變動的日常中，Sip & Spark 提供一個刻意保留的片刻，簡單、當下，並且屬於台灣。