Design: Hungjen Wu
Visual Identity, Poster
2020
The key visual takes its cue from the spatial rhythm of the corridor and the kanji "回", which evokes both movement and enclosure. A gradient of red-toned ribbons traces the turning path of the walkway, guiding the eye inward. As the ribbon spirals, it gradually folds into a sculptural Christmas gift placed at the center, serving as an abstract emblem of warmth, celebration, and festive spirit. The visual transforms the corridor into a space of gentle anticipation, where everyday structure gives way to seasonal wonder.
主視覺取材自設計系回廊的空間節奏與 「回」 字意象,象徵著環繞與流動。多種紅色調的緞帶沿著廊道的轉折路徑盤旋,引導視線向內聚焦。隨著緞帶蜿蜒展開,最終於中心處收束成一份具雕塑感的聖誕禮物,象徵溫暖、節慶與節日氛圍。整體視覺將日常的廊道轉化為一處柔和而充滿期待的場域,使日常結構蘊含季節的想像與歡愉。
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