EUREKA BOOKS

EUREKA BOOKS

Design: Hungjen Wu

Branding, Visual Identity

2024

EUREKA BOOKS is a bookstore conceived around the idea of sudden illumination. “Eureka,” meaning “I have found it,” signifies the moment when inspiration appears, and the state of openness that reading can awaken. Here, books are not seen as vessels of answers, but as carriers of light. Opening a book is like opening a narrow beam that illuminates the inner self and quietly points forward. The store focuses on curated selections in literature, art, philosophy, and everyday life. With a minimalist spatial design, it emphasizes the stillness and focus that reading invites. It is a place to step away from noise, return to language and thought, and allow inspiration to emerge naturally between the pages.

EUREKA BOOKS 是一間以「靈光乍現」為概念發想的書店。「Eureka」意指「我找到了」，象徵靈感出現的瞬間，也是閱讀可能開啟的狀態。書籍在這裡不被視為答案的容器，而是一道光的載體；翻開一本書，像是打開一道微光，照亮內在，也指引前方的路。書店聚焦於文學、藝術、哲思與生活選書，空間風格簡約，強調閱讀所帶出的靜度與專注。這是一個讓人暫時離開喧囂、回到語言與思考的地方，讓靈感在頁與頁之間自然發生。